Award-winning, commercially minded and hands-on executive creative director.
20+ years of experience.
Currently creative transformation partner at Wings CLL in London, UK.
Most recently Chief Creative Officer McCann in Prague, and before that CCO Leo Burnett and Publicis, ECD Ogilvy in Bucharest.
Known for leading creative turnarounds; guilty of several creative premiers for the agencies he's worked for - such as winning their first Cannes Lions, D&AD or Eurobest awards.
With a proven first-rate record of new business wins & business growth in all his agencies, he is a trusted partner for CMOs and brand leaders.
Far from being a traditional adman, he coordinates digital mavericks as well. General work approach is integrated, with digital and earned at core.
Graduated the Law School but didn’t pursue a lawyer career (in spite of his parents' despair). Over 20 years now, he passionately pleads for brands such as: Coca-Cola, ING Bank, Mastercard, ĽOreal, Porsche or Vodafone - to name just a few of the recent ones.
All the nights spent in the name of brands paid off and he can mention awards won at: AD'OR, AdPrint Festival, AD Stars Asia, Cresta, D&AD, Effie, Epica, Eurobest, Golden Drum, Golden Hammer, IMC Europe Awards, Intercontinental Advertising Cup, London International Awards, New York Festivals and Cannes Lions.