Michael Campbell has developed and led many of the world's most successful traditional and digital brand efforts. His portfolio of Super Bowl spots consistently scored in the top 10 of the USA Today Ad Meter.
His entertainment marketing credentials include Emmy-winning commercials for HBO and box office successes for Sony Pictures and Film District. His campaign for the horror flick ‘Insidious’ made it “the most profitable film of 2011”.
Michael is Co-Founder and Chief Marketing Officer of DigitalCare100, an innovative technology platform that takes patient relationships beyond office visits. Previously he was Chief Creative Officer of JWT; Managing Director of Atmosphere/BBDO Digital Branding; Executive Creative Director, EVP and member of the New York Board of Directors of BBDO.
He has created and overseen integrated campaigns for Apple, Dominos Pizza, DTC/De Beers, Duracell, FedEx, FilmDistrict, Frito-Lay, Guggenheim Partners, HBO, Merrill Lynch, NYSE, Novell, Pepsi, Visa, Smirnoff, Sony Pictures, Texaco, Unilever and US Navy.
Michael is co-author of ‘Think Round’ a consumer-based approach that challenges CEO’s to question if they are maximizing the value of their company by ensuring all departments are contributing their part to building and marketing products and services.