Danny Li currently serves as Group Creative Director of mcgarrybowen Shanghai (Dentsu Aegis Network). His client list includes Intel, Friso, Manulife and any own crazy ideas. In 2017, leading his creative team, won two Silvers at the London Food And Beverage Awards by the work【Authentic taste campaign】, and the work is the only winner in China.
He has 18 years of advertising experience, throughout his career he was former Group Creative Director at McCann Shanghai, Creative Director at Leo Burnet and JWT Shanghai, and he once worked at TBWA Shanghai, Ogilvy & Mather, EuroRSCG and Dentsu at Beijing. The clients he once served includes Nutrilite, GNC, Pfizer, Johnson&Johnson, Wyeth, Uni-prisedent, Coca-cola, McDonalds, HSBC, Adidas, Samsonite, Anta, Lenovo, Volvo and Cadillac.
In 2016, leading his creative team, entered 6 shortlist and won the first GOLD at 2016 Lions Health of Cannes for Greater China by the print works (Eyeball Slave) for Pfizer. the work also help McCann Health won the Healthcare Network of the year Award, and help McCann Health HK won the Healthcare Agency of the year.
From 2011-2013, He won 10 Cannes lions awards for two years in a row by the work 【Heaven and Hell】for Samsonite and the work【Civilization Campaign】for MAXAM, the lion awards includes the FIRST Grand Prix for prints of Greater China.
Till 2017, he participated in near 20 authority creative awards includes Cannes Lions, D&AD Pencils, Clio, One Show, Art Directors Club, London Awards, Food and Beverage Awards, IPA Best of Health Awards, New York Festivals, Andy Awards, Spikes Aisa, AdFest Awards, he have already won over 180 international awards includes 10 Grand Prixs, 69 Golds and 46 Silvers. For Cannes Lions, he had won 1 Grand Prix, 6 Golds, 3 Silvers and 1 Bronze, totally 11 Cannes Lions.