My biggest strength is making things happen with whatever I have (or don't have) available. I think that is called being objective-oriented. You can see that in my persistence to create proactive work, even after working for so many years in the same group, on the same accounts and in conservative environments.
I have a well-rounded copywriting background and art direction skills, as well as a solid reputation with a large network of professionals in different sectors of the industry. Good storytelling, strategic skills and years of experience being a member and leading integrated teams.
I have created, and been actively involved in the production of original campaigns in traditional advertising, non-traditional, digital and integrated; bringing home some awards in the process (Cannes Lions, New York Festivals and Clio's among others).
Beyond these, I have established long-lasting communication platforms that have successfully revived the market shares of some of my biggest clients’ brands, as well as positively impacting the brand perception.
I enjoy mentoring and attending portfolio reviews, when given the opportunity, such as the One Show and the Miami Ad School. I’ve been offered a teaching position at the latter and have promised myself to take the offer some day. I speak 4.5 languages.