Mirum Pharmaceuticals: The Unbearable Itch

April 16, 2021Filed under Print and Health, Beauty
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Poignant and visually arresting, the Teddys depict the unbearable itch and pain that is felt by children with CLD, while still serving as adorable bears that you want to care for. The campaign successfully highlights the ineffectiveness of symptom management and addresses the impact that these treatment failures can have on patients like the Teddys.

Advertising Agency:McCann Health New Jersey, Parsippany, USA
  
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