Breast cancer is one of the deadliest diseases in Peru. Thousands of women die each year from this terrible disease, although this is one of the diseases that can be totally prevented. But most women don't take the preventive test because they are afraid to do it.
For this reason, this campaign shows four very famous Peruvian actresses acting as if they were their own breasts, convincing each other to go for a mammogram.
President | Cco:Jose Luis Rivera
CD:Yasu Arakaki, Rodrigo Melgar
Art Director:Oscar Gonzales
Creative Team:Alessandra Castañeda, Ada Rucabado, Lucía Chirinos, Piero Roncal.
Innovation & Planning Director:Nicolás Rodríguez
New Business Director:Valeria Malone
Production Director:Renzo Talavera
Executive Producers:Katty Santillana, Pierina Ivazeta
Production Company:Señor Z