Norwegian Seafood Council Baransu Sara: The Unstable Tableware

November 19, 2020Filed under Online and Food

Sometimes, things have to be a little out of whack to help you find some balance, and today Platinum and UltraSuperNew launch ‘Baransu Sara’, (‘Balance Plate’ in Japanese), for the Norwegian Seafood Council, in a light-hearted PR campaign to help their customers find some balanced rest in this unsettling world. A consumer survey that the Norwegian Seafood Council conducted in September showed that over 75% of consumers are not focused on their food, a key reason being that they are constantly spending time on their phones, TV, or other digital distractions. The ‘Baransu Sara’ was specially designed with the intent to make a clean break from it all, to disconnect from the news, the tweets, the constant scrolling and focus solely on enjoying a tasty and nutritious Norwegian mackerel dish. The requisite? You'll have to let go of your phone while you eat as the phone holds the plate up enabling the fishy feast to go ahead. It’s a little-known fact that approximately 70% of salted mackerel available in the Japanese market has Norwegian origin. Platinum and UltraSuperNew Tokyo have created a series of shareable content for the Norwegian Seafood Council to remind the Japanese market of the versatile benefits of fresh mackerel fished in their waters. A limited number of the plates have been made which the public can win via a lottery style competition entered online.

Advertising Agency:Ultrasupernew, Tokyo, Japan
Pr Director:Hiroyuki Matsudo
Account Manager:Marina Osame, Naomi Hirano
Representative Director:Tomo Murakami
Creative Director:François Claverie, Yousuke Ozawa
Associate Creative Director:Andrés Aguilar
Copywriter:Andrés Aguilar
Art Director:Yusuke Suzuki, Kelly Nguyen
Designer:Yusuke Suzuki
Junior Copywriter:Ryo Motooka
Creative Intern:Annie Hoang
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