Bye Bye Bicycle New Ep: The Spotify Parenthesis

November 19, 2020Filed under Promo, PR, Online and Music

Indie band Bye Bye Bicycle needed to advertise the release of their new comeback EP. But how do you do that on indie band budget? You rename all of your old music by adding parenthesis to the titles on Spotify! As the first band ever Bye Bye Bicycle updated their song titles to include information and teasers about their comeback. Turning their old songs and albums into ads for their new ones!

Advertising Agency:Milk, Gothenburg, Sweden
Art Director:Niklas Olovsson, Andreas Bergendahl
Copywriter:Anders Malm, Anders Holmstrom
Designer:Fanny Öhlund
Project Manager:Gabriella Moberg
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