Bolivar: Blacker Blacks

November 02, 2020Filed under Print and House, Garden

Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.

Advertising Agency:VMLY&R, Lima, Peru
Chief Executive Officer:Eduardo Grisolle
Executive Creative Director:Christian Sanchez
Senior Creative Copywriter:Jhona Gibson
Art Director:Frank Chara
Account Director:Sara Roif
Account Supervisor:Anne Achata
Account Executive:Valeria Bernal
Final Artwork:Nicki Meléndez
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