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A bus and IKEA’s blue bag share the same function. They both carry you and your belongings through everyday life. The blue bag is called “FRAKTA” which in Swedish translates to “transport” and this particular bus even carries you to the nearest IKEA store.

Advertising Agency:Uncle Grey, Aarhus, Denmark
Creative Director:Jesper Hansen
Art Director:Louise Lindholm, Nicoline Grace Paulsen
Copywriter:Louise Lindholm, Nicoline Grace Paulsen
Photographer:Nanna Ferslev, Anne-Sophie Hartmann
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