VIVA: Broke Meals

September 21, 2020Filed under Print and Electronics, Technology
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Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.

To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.

Advertising Agency:McCann Bolivia
Chief Creative Officer:Gonzalo Bagnasco
Creative Director:Matías Galarza, Mauricio Sanjines
Art Director:Xavier Arandia, Mauricio Sanjines
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