Millennials and Gen Z-ers always want the latest smartphone in their hand, it’s crazy. Sometimes it doesn’t even matter if this means they’re gonna be broke for a few weeks.
To show young consumers that they’re better off buying their new phone with the payment plans from VIVA, we used a fun metaphor well rooted on the meme-world they know so well.
Chief Creative Officer:Gonzalo Bagnasco
Creative Director:Matías Galarza, Mauricio Sanjines
Art Director:Xavier Arandia, Mauricio Sanjines