When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home.
Creative Lead:Darko Silajdžić
Chief Creative Officer:Radouane Hadj Moussa
Creative Director:Gert Laubscher
Art Director:Chloé Vomscheid
Business Director:Nikola Bochová
Account Manager:Jakub Škabrada