KFC is a brand with a very notorious intrinsic characteristic related to the enjoyment of crispy chicken when put in the mouth. Given this, the agency found a visual way to bring this differential to real life, not only because of the idea itself and the representativeness of the sensorial, but also because of the spectacular finish.
This great campaign was conceived manually and developed over the last 12 months. This time was necessary to obtain this level of detail and to reach this level of final craft, which also became in video contents that conceptually tell how the whole process was.
In addition, a classic brief ad was achieved, where what is communicated is directly the benefit of the product and what was achieved is making sound executions, which when seen, you can imagine the sound that “those mouths” produce when biting. Same thing with KFC's chicken.
Ecd:Claudio Giovanelli Zaia
Art Director:Joaquín Camicha
Editor House:Walden Studio
External Art Advisor:Ariel Abadi
Makeup Artist:Veronica Arcodaci