IKEA: The Hare

September 10, 2020Filed under Film and Retail Services

A reimagined prequel to the iconic tale of the tortoise and the hare, the underlying campaign message is that a great day starts the night before with a great night’s sleep. 

Advertising Agency:Mother, London, United Kingdom
Executive Creative Directors:Ana Balarin, Hermeti Balarin
Creative Directors:Thom Whitaker, Danielle Outhwaite-Noel
Art Director:Anthony Montagne, Oli Rimoldi
Copywriter:Anthony Montagne, Oli Rimoldi
Production Assistant:Ellie Thornton
Account Director:Lou De Keyzer
Production Director:Giedre Minotaite
Strategy:Scarlett Spence, Imogen Carter
Production Company:Pulse
Director:Sam Pilling
Pulse Producer:Chris Harrison
Pulse DOP:Stephane Fontaine
Post:David Keegan, Nineteentwenty
Editing:Paul Hardcastle, Trim
Music:Witness The Fitness, Roots Manuva
Composer:Rodney Smith
Arranger:Rodney Smith
Music Consultant:Arnold Hattingh, Theodore
Sound:Sam Ashwell, 750mph
Voiceover:Per Mattson
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