Diesel: Teleport, Superspeed, Telekinesis

September 10, 2020Filed under Film and Fashion, Clothing, Footwear

With the global launch of the new Diesel On Fadelite smartwatch, the product is placed in the hands of three super individuals who live their own versions of the iconic brand statement – For Successful Living. We follow them as they struggle with their daily annoyances: a traffic jam, a locked elevator, an inattentive waiter. How does a super-powered human deal with that?

Advertising Agency:Publicis, Milan, Italy
Global CCO Publicis WW:Bruno Bertelli
CCO Publicis Italy:Cristiana Boccassini
Global Creative Director:Thiago Cruz, Mihnea Gheorghiu
Associate Creative Director:Daniel Arango, Arthur Amorim
Art Director:Marie Poumeyrol
Copywriter:Caterina Marascio, Filippo Festuccia
Head Of Art:Costanza Rossi
Designer:Luca Villa
Account Director:Ilaria Castiglioni, Filippo D’Andrea
Account Executive:Mirko De Martini
Head Of Social:Alessandro Bochicchio
Social Media Manager:Saraluna Goodloe
Head Of Production:Francesca Zazzera
Film Producer:Matilde Bonanni, Eva Maio
Art Buyer:Caterina Collesano, Marcella Garutti
Production Company:The Box Films, Wookiee Studio, Lambert Lambert
Director:BICEPS, Kourtney Roy, Lambert Lambert
Executive Producer:Rocco Bronzino
Producer:Claudia Amendola, Carole Lambert
DoP:Leandro Ferrao
Editor:Marco Battiloro
Stylist:Thais Montessori Brandao, Clare Byrne, Totalworld
Music Production:Sizzer
Photographer:Luigi Lucio Ziliani, Kourtney Roy, Lambert Lambert
Post Producer:Zum Studio
Production Director:Carla Pozzi, Ségolène Vial
Set Design:Micol Di Palma, Romain Gautry
2nd Video Unit Director:Edu Perez
Assistant:Madeleine Kachurak, Totalworld
Hair:Chi Wong, M+A World Group
Makeup:Nami Yoshida, Bryant Artists
Casting:Edu Perez
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