Berger Paints: Truck Art Childfinder

September 25, 2020Filed under Media and House, Garden
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To locate missing children in Pakistan, we painted the backs of trucks which feature traditional Pakistani "Truck Art." In collaboration with Samar Minallah Khan and a team of truck artists, portraits of missing children were painted instead of the usual celebrity portraits one finds on Pakistani trucks.

Advertising Agency:Impact BBDO, Pakistan
Artist:Samar Minallah Khan, Ethnomedia
Production Company:Sarah Tareen Productions
Ngo:Roshni Helpline
Executive Creative Director:Ali Rez
Conceptual Artist:Samar Minallah Khan
Anthropologist:Samar Minallah Khan
Writer:Huma Mobin
Creative Director:Assam Khalid, Hira Mohibullah
Art Director:Ahmed Mustafa, Haseeb Akram
Senior Art Director:Haroon Rashid
Chief Creative Officer:Paul Shearer
Associate Creative Director:Moiz Khan
Strategic Planning Director:Assam Khalid
Director:Sarah Tareen
Producer:S.Izmerai Durrani
Editor:Abubakar Khalil
Account Manager:Zain Aslam
Illustrators:Hayat Khan, Tahir Hayat, Javed Gul, Waras Khan, Suhail Ghori, Abdur Rehman
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