Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.
The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.
American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.
European Managing Director:Romain Lartigue
Chief Creative Officer:Peter Ammentorp Lund
Creative Directors:Mads Rasmussen, Clement Vidal
Writers:Harriet McGregor, Barne Heimbucher, Divya Bala
Account Director:Martin Cochet
Senior Strategist:Marwan El Adrham
Production Director:Quentin Bernard
Producer:Amandine Winter, Théo Gall
Motion Designers:Yann Moszynski, Lucas Perret
Executive Producer:Jules De Chateleux
Editor:Yorgos Lamprinos, Maxime Caro
Line Producer:Alliocha Madeuf
Post Production Company:Machine Molle
Sound Studio:Chut on vous écoute
Marketing Director:Ben Goss
Creative Director:Laura Vandenbergh