Oakley: One Love, ft Celeste

August 17, 2020Filed under Film and Fashion, Clothing, Footwear
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Oakley® unveils a powerful remake of Bob Marley’s iconic anthem - One Love - as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift.

The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.

American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference.

Advertising Agency:AKQA, USA
European Managing Director:Romain Lartigue
Chief Creative Officer:Peter Ammentorp Lund
Creative Directors:Mads Rasmussen, Clement Vidal
Writers:Harriet McGregor, Barne Heimbucher, Divya Bala
Account Director:Martin Cochet
Senior Strategist:Marwan El Adrham
Production Director:Quentin Bernard
Producer:Amandine Winter, Théo Gall
Motion Designers:Yann Moszynski, Lucas Perret
Production Company:Division
Director:Valentin Petit
Executive Producer:Jules De Chateleux
Editor:Yorgos Lamprinos, Maxime Caro
Line Producer:Alliocha Madeuf
Colorist:Arthur Paux
Dp:Shawn Kim
Steadicam:Teva Vasseur
Post Production Company:Machine Molle
Sound Studio:Chut on vous écoute
Marketing Director:Ben Goss
Creative Director:Laura Vandenbergh
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