In the province of Quebec, Canada, most residential leases come to an end on the very same day. As a result, over 100K households pack their belongings and move into their new homes on what Quebecers refer to as “Moving Day”. To celebrate this unique tradition, McDonald’s Canada and Cossette brought to life a creative campaign to remind guests from across the province to treat themselves to McDelivery on an otherwise undoubtedly hectic day. The campaign was created by Cossette, and rolled out in print, out-of-home and social.
Creative:Guillaume St Hilaire, François-Julien Rainville, Alexandre Jutras, Ben Duquette, Alexandre Gadoua, Barbara Jacques
Art Director:Sylvain Lemaître
Client:Mélanie Courtois, Melissa Hains