Burger King: Virtual Homecoming

August 05, 2020Filed under Online and Food

During quarantine it’s nearly impossible to visit a Burger King in Chile, the current situation with the pandemic in the country has extended the lockdown for over four months and the commerce doesn't seem to reopen soon. With this in mind, Burger King Chile partnered with “Wena Los Cauro”, a group of chilean youtubers and video game modders who developed an exact replica of a Burger King inside a modded version of the classic GTA San Andreas, in order to invite BK’s fans, to have a virtual homecoming in the only Burger King restaurant you can visit with no risk at all while winning free Whoppers just for visiting.

Advertising Agency:Wolf BCPP, Santiago, Chile
CCO:Gonzalo Baez
Creative Director:Nicolás Pérez.
Account Director:Dolores Pera.
Art Director:Cristián Mugarra
Copywriter:Hernán Irarrázaval
Account Executive:Valentina Quiroz.
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