Thai Health Promotion Foundation: Uncured Medicine

July 27, 2020Filed under Direct Marketing and Public Interest, NGO

Leo Burnett Group Thailand produced “uncured medicine” in order to prevent antibiotic resistance. Most Thai people, when got a cold and sore throat, they do not go to see the doctor and usually go buy antibiotic medicine without knowing the real cause of the cold whether it is from virus and bacteria. Antibiotic medicine should only be taken when the cold and sore throat is caused by bacteria. So, having antibiotic medicine without knowing the cause will lead to antibiotic resistance. Leo Burnett Group Thailand in cooperation with Thai Health Promotion Foundation produced “uncured medicine,” the medicine which cannot cure any sickness. The medicines were distributed to the pharmacies to pass on the medicine to people who come buy antibiotic medicines without knowing the real cause of their sickness to aware that each single antibiotic medicine they take without knowing the real cause of the sickness cannot heal anything at all like the uncured medicine. Also, we have included the information on how to take the antibiotic medicine correctly.

Advertising Agency:The Leo Burnett Group, Bangkok, Thailand
Production Company:Chubcheevit Studio Bangkok
Chief Creative Officer:Sompat Trisadikun
Creative Director:Thanachpath Ratanaborvornsethi
Art Director:Sompat Trisadikun, Botthawan Theeratrakul
Copywriter:Sorrasak Thummakosol, Warumpa Laoprasert
Account Management Director:Tida Vibulvanich
Account Manager:Veerin Lertsirimongkonkul
Account Executive:Maythavee Jariyanoppanan
Director:Prakan Wangkeaw
Producer:Sukij Pongpisuth
press ‹ on your keyboard
press › on your keyboard