As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd.
So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
Executive Creative Director:Tim Mattimore
Creative Director:Nathalia Resende
Design Director:Ian McAllister
Creative Technologist:Justin Mueller
Planning Director:Jessica Teigen
Account Executive:Nora Kubiaczyk
Production Company:Street Factory Media
Executive Producer:Greta Omann
Marketing Director:Heather Green, Global Business Director
Brand Manager:Addriennne Hovland, Global Portfolio Leader
Associate Brand Manager:Morris Goodwin, Michelle Seywerd