Lifestyles: Publicly Traded - Sex, Stocks and STIs

July 27, 2020Filed under Integrated and Health, Beauty
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Just like playing the market, playing the field comes with risk. That’s the creative spark behind a new stock market-inspired platform from FCB/SIX for sexual wellness brand LifeStyles. The project, called “Publicly Traded” uses real-time Australian search activity around sexually transmitted infections (STIs) to generate “stock” chart visualizations, which drive dynamic online pricing for its products, making condoms more affordable when transmission is on the rise.

Launching in the Australian market, the new “STI Index” is determined by Google Search data around six key sexually transmitted infections: Chlamydia, HIV, syphilis, herpes, gonorrhea and HPV. The platform is driven by three real-time Australian search behaviours: STI names (e.g., searching “herpes”), symptoms (e.g., searching “painful urination”), and by geographic region (where those searches are happening).

Advertising Agency:FCB/SIX New York, USA
Chief Creative Officer:Ian Mackenzie
Executive Creative Director:Colin Craig
Associate Creative Director:Andrew Bernardi
Copywriter:Hemal Dhanjee
Art Director:Steve Ierullo
Designer:Ming Mikaeo
Senior Strategist:Eli Ferrara
Vp:Scott Sloggett
Group Account Director:Scott Sloggett, Shalta Dicaire Fardin
Account Director:Fraser Jackson, Angela Reynoldson
Director Of Integrated Production:Gillian Morrison
Integrated Producer:Venus Pun
Chief Technology Officer:Jacob Ciesielski
Development Director:Luiz Costa
Senior Business Analyst:Suraj Patel
Frontend Developer:Heung Lee, Tony Valderrama
Senior Full Stack Developer:Chris Ghouchandra
Quality Assurance Analyst:Nataliya Vislyanska, Ashish Mistry
President:Andrea Cook
Evp:Mish Fletcher
Global Growth:Mish Fletcher
EVP Global Strategy:Fern Potter
Svp:Melanie Mitchem
Editing House:Married to Giants
Editor:Ryan Hunt
Assistant Editor:Liam Crawford
Executive Producer:Julie Axell
Online Facility:Wingman VFX
Music And Sound Design:Grayson Matthews
Music Producer:Mark Domitric
Engineer:Brian Bernard
Producer:Nicholas Shaw
Account Manager:Isabella Donato
Public Relations:Shannon Stephaniuk
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