KIA Forward Collision-Avoidance Assist: Slow Dogs

July 07, 2020Filed under Outdoor, Print and Automotive
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When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.

Advertising Agency:Innocean, Berlin, Germany
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff, Bruno Oppido
Associate Creative Director:José Filipe Gomes, Pedro Lourenco
Art Director:José Filipe Gomes
Copywriter:Pedro Lourenco
Creative Intern:Frederico Livi, Apaar Singhal
Photographers:Andrey Ershov, Sarah Waldo, Zé Anderson
Postproduction:Moreira Estúdio
Artbuyer:Martina Teuchnerova
Business Director:Alessia Bellini
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