When you’re driving and suddenly need to hit the brakes, every millisecond counts. Having a short reaction time can be the difference between an accident or just a near-miss. Fortunately, the Kia Forward Collision-Avoidance Assist is there to step in and stop the car safely, in case you fail to react on time. To illustrate how this feature works, we use a visual analogy that everyone can relate to: dogs with bad reaction time.
Chief Creative Officer:Gabriel Mattar
Executive Creative Director:Ricardo Wolff, Bruno Oppido
Associate Creative Director:José Filipe Gomes, Pedro Lourenco
Art Director:José Filipe Gomes
Creative Intern:Frederico Livi, Apaar Singhal
Photographers:Andrey Ershov, Sarah Waldo, Zé Anderson
Business Director:Alessia Bellini