Bepanthen: Scar Man

July 23, 2020Filed under Integrated and Health, Beauty
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To save business indicators on the level of previous years without TV-advertising usage we created a special project, that helps people transform body and mental scars into a masterpiece they can be proud of. It’s a content project with a famous person`s involvement and with the integration of Bepanthen ® Plus brand, using which people have an opportunity to cover their noticeable scars by beautiful tattoos and lose their psychological injures Brand’s sales scope growth in monetary and unit’s expression above the market share in a period of project realization in comparison with similar periods in previous years in the category that decreasing.

Advertising Agency:Isobar Ukraine, Kiev, Ukraine
General Producer:Natalya Gordienko
Category Head:Viktoriya Aniskovtseva
Brand Manager:Olena Kormyliuk
Show Runner:Pavel Cherepin
Senior Account Manager:Daria Holynska
Strategic Director:Yaroslav Ogotskiy
Chief Executive Officer:Ganna Zhukovska
Account Director:Oksana Baryshnikova
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