Alfa Romeo Stelvio / Giulia: Tap Race

July 06, 2020Filed under Media, Direct Marketing, PR, Mobile and Automotive

BRIEF - Alfa Romeo is born from the passion for racing, but only a small part of its Instagram followers have had a test drive. How can we convert that passion into real test drives? IDEA - For the Italian GP, our Instagram stories became a racing game. EXECUTION - The tapping mechanics allowed users to overtake, turn and avoid obstacles. After crossing the finish line, users were invited to book a real test drive with the car linked to the chosen driver (Stelvio for Kimi Raikkonen, Giulia for Antonio Giovinazzi).

Advertising Agency:GTC/WPP, Milan, Italy
Executive Creative Directors:Cristino Battista, Christopher Jones
Creative Director:Diego Mendozza
Senior Art Director:Giovanni Nava
Senior Copywriter:Enrico Russo
Copywriter:Matteo Laconca
Art Director:Lorenzo Della Giovanna
Social Media & Digital PR Director:Danielantonio Di Palma
Social Media Manager:Federica D'Andria, Ida Mazzuca
Community Manager:Francesco Tosini
Head Of Strategy:Gael Moscarà
Strategist:Valentina Lillo
Client Service Director:Efrem Maggi
Account Supervisor:Diletta De Munno
Account Manager:Giorgia Coradazzi
Production Company:Hogarth Italy
Producer:Marta Rizzi
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