Waitrose: Waitrose Moon

May 04, 2020Filed under Direct Marketing, Design and Retail Services

To celebrate Ramadan, the premium grocery store in Dubai & Abu Dhabi, Waitrose has taken the bold move to adopt all 30 phases of the moon into its logo throughout the Holly Month. Originally a brand from Britain, Waitrose has chosen to take steps to show its solidarity and commitment to celebrating Ramadan with people across the UAE. The logo change is part of a full-month campaign to celebrate Ramadan and offer shoppers tips for health and wellness over fasting period. it is the first time the brand has used it's logo in such a way.

Advertising Agency:RAPP, Dubai, United Arab Emirates
Managing Director:Mimi Nicklin
Chief Creative Officer:Ali Shabaz
Art Director:Jayana Rashintha, Vanburn Gonsalves
Designer:Jayana Rashintha
Animator:Hassan Boxwalla
Account Management:Jessica Raby
Brand Representative:Morne Fourie
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