Pedigree: Dogs on Zoom

May 11, 2020Filed under Integrated and Pets

Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign called “Dogs on Zoom,” the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars
Worldwide:David Lubars
Executive Creative Director:Peter Kain, Gianfranco Arena
Creative Director:Damjan Pita, Jim Connolly
Art Director:Bhanu Arbuaratna
Exec Producer:Amy Wertheimer
Producer:Caroline Deason
Interactive Executive Producer:Katie Young
Interactive Producer:Chava Quinn
Snr Account Director:Sally Nathans
Account Director:Elizabeth Maini
Account Manager:Isabel Pluck
Account Executive:Chelsea Berk
Group Planning Director:Annemarie Norris
Planning Director:Karin Santiago
Comms Planning Director:Brian Brydon
Planner:Jaime Chou
Production Company:BBDO Studios
Director:Brody Berheisel
Executive Producer:Andre Rowe Jr
Studio Producer:Luke Butler, Jonathan Hsu
Production Coordinator:Emiko Alexejew
Editorial Company:BBDO Studios
Editor:Brad Go
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