McDonald's: Burger Puzzle

May 08, 2020Filed under Direct Marketing, Design and Food

After six weeks of lockdown against the Corona virus, the boredom curve has reached a serious peak. No wonder the online sales of puzzles are going through the roof. Puzzling is the perfect way to kill time and calm you down in this stressful period.

So McDonald’s Belgium wanted to help all fan hungry for hanging at McDo with their friends and launches the official Burger Puzzle.

The first McDonald’s burger with not one or two, but hunderds pieces of meat. This yummy looking jigsaw puzzle counts 500 pieces, enough for hours of staring at ridiculously little pieces of melted cheese. Or belongs this one to the bun? The Burger Puzzle is the perfect give away for the online fan community. Check the Instagram-page of McDonald’s Belgium and win one yourself. But pay attention. Don’t eat it, complete it!

Advertising Agency:Tbwa\Brussels, Belgium
CD:Jeremie Goldwasser
AD:David Maertens
Copywriter:Thomas Driesen
Social Creative:Anke Verhaegen
Account:Elien Onclinx
Marketing Supervisor:Athina Manirakiza
Marketing Director:Stijn Heytens
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