International Tiger Project: Empathy Experiment

May 04, 2020Filed under Media and Public Interest, NGO

See what it’s like when a woman is hypnotised, to think she’s a tiger, who’s been caught by a poacher.

Advertising Agency:Leo Burnett, Sydney, Australia
Founder & President:Leif Cocks
Philanthropy Manager:Marnie Frost
Development Director:Troy Kenah
Creative:Leo Burnett Sydney
CCO:Jason Williams
Ecd:Andy Fergusson, Grant Mcaloon, Vince Lagana 

Creative Director:Ian Broekhuizen, Malcolm Caldwell
Senior Art Director:Sharon Edmondston
Senior Copywriter:Misha Mcdonald
Chief Client Partner:Belinda Drew
Connections Strategist:Matt Chisholm
Senior Business Director:Samuel MacDonnell
Pr Director:Sarah Rhodes
Senior Broadcast:Producer Tim Pietranski
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