Forward Media: Mask Media

May 18, 2020Filed under Media, Promo and Media, Publications
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Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium – cashier’ mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.

Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
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