Forward Media: Mask Media

May 18, 2020Filed under Media, Promo and Media, Publications

Quarantine time when traditional mediums became ineffective is perfect time for media agency to promote itself as efficient one. And agency came up with a totally new effective ad medium – cashier’ mask. With good reach - on faces of cashiers - it grabs audience attention long enough to deliver the message. Moreover, cashier’ masks even speak for them. We tied classic cashier phrases with advertised products contextually.

Advertising Agency:Havas, Ukraine
Creative Director:Eugene Ivasyuk
Artdirector:Pavlo Melnyk-Krysachenko
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