Dutch Mill: The Secret Supporter

May 11, 2020Filed under Media, Promo, PR, Online, Non-alcoholic Drinks and Food

Dutch Mill, a popular drinking yogurt brand in Thailand, launched a new campaign promoting healthy drinks for Thais to happily survive during COVID-19 quarantine. The army of Dutch Mill girls joined a popular survival shooter game helping players to win the game by giving survival boxes, to boost the player’s power. Tedros Adhanom, Director-General of WHO, has released guidelines preventing and look after oneself during quarantine time. “Mental health is as important as physical health,” said Adhanom. One part that WHO also mentioned is that people should relieve stress by “playing a game”. This campaign is emphasized on Dutch Mill’s brand statement that we are the one who always gives benefits, energy, and freshness to all Thai teenagers in their real-life or even in the game. This time we wisely aim to target by using Real-Time Interactive, seeking what targets are interested in or enjoy. For the 1st time, Dutch Mill sends the army of Dutch Mill girls to join a popular survival shooting game with the special missions. No Violence, No competition, they just simply deliver in-game health care packages, by giving survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.

Advertising Agency:CJ WORX, Bangkok, Thailand
Chief Creative Officer:Saharath Sawadatikom
Executive Creative Director:Saharath Sawadatikom
Creative Director:Natkanate Ruengrujmethakul
Art Director:Saharath Sawadatikom, Natkanate Ruengrujmethakul
Copywriter:Satawat Tangpuangporn
Social Media Art Director:Pemika Yosakrai
Senior Social Media Copywriter:Worawut Sengsoon
Project Manager:Benjawan Sengtee, Jennisa Alisha
Managing Director:Chawana Keeratiyutamonkul
Business Consultant & Client Service Director:Warapan Pornphichitpan
Account Manager:Wongsakorn Ubolsawadi
Account Executive:Anchalee Tiyapornchai
Business Consulting Director:Nichapat Ratanapraphat
Strategic Planner:Suphaphich Nittayasak
Digital Media Planner:Thanakorn Sangchan
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