Bose: Noise-0-Meter

May 17, 2020Filed under Integrated and Electronics, Technology

In today’s world, Working From Home (WFH) is the new normal for millions of office workers. Many are winning the daily productivity battle in their home offices. But not all home offices are equally quiet. Often times, the volume levels indoors can make a busy street sound soothing.
So striking a pleasing note, Bose is taking a unique approach to offering savings on its newest noise cancelling headphones: The louder your home office, the bigger your discount.
Noise-O-Meter, developed by Wunderman Thompson Dubai and launched today in the UAE, measures ambient noise levels and instantaneously converts the decibels into discount coupons.

Advertising Agency:Wunderman Thompson Dubai, United Arab Emirates
Executive Creative Director:Pablo Maldonado
CEO MENA:Nassib Boueri
General Manager:Faysal Abdul Malak
Senior Art Director:Gustavo Dallegrave
Art Director:Saymon Medeiros
Associate Creative Director:Hassan Bilgrami
Design Director:Diogo Borges
Animator:Soheil Magdi
Arabic Copywriter:Sara Ibrahim
Head Of Strategy:Alvaro Bretel
Traffic Manager:Sanaz Khodabandeh
Senior Account Director:Irmak Aktas
Senior Account Executive:Haya Jaouni
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