Carrefour Lowest Price: Don't let the bill

April 04, 2020Filed under Outdoor, Print and Food
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Carrefour Campaign - DON'T LET THE BILL The campaign’s concept is that a shopping bill shouldn’t scare, confuse, or agitate customers. The execution uses receipt bills formed into different shapes to represent each of these feelings. Body copy reassures the viewer that the hypermarket offers low prices so that one doesn’t have to worry about expenses.

Advertising Agency:Wunderman, Amman, Jordan
Creative Director:Fahid Ibrahim
CS Director:Ibrahim Tadros
Account Handler:Saad Habaibeh
English Copywriter:Fahid Ibrahim
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