Background: Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show. Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.
The campaign is a spec campaign, and have not aired.
If the virus doesn't stop you from going out, these spoilers will.
Art Director:Seine Kongruangkit
Copywriter:Matithorn Prachuabmoh Chaimoungkalo