Mizuno Wave Creation 20: Smart Shelf

March 02, 2020Filed under Online, Mobile and Recreation, Leisure, Sports
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An interactive display will connect consumers to brand influencers. When removing the sneakers from the shelf, a video call is made, in which the influencer gives his opinion and presents the differentials of the shoe.

Advertising Agency:Moma, São Paulo, Brazil
Creative Director:Rodolfo Sampaio
Art Director:Guilherme Martins
Copywriter:Cadu Vigilia
Project Manager:Ricardo Brevvi
Motion:Marcelo “Chuck” Lopes
Technology Developer:Fillet
Technology Director:André Veríssimo
Production Company:WolfWolf
Executive:João Luz
Audio Company:Hefty
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