McDonald's: MMMM

March 09, 2020Filed under Outdoor, Print and Food

TBWA\ San Juan turned McDonald’s most iconic visual asset, the Golden Arches, to own and brand every product and ingredient -- using the Golden Arches to visualize menu items like fries, hotcakes and the McFlurry. The ‘MMMM’ campaign echoes the simplicity and iconic imagery that’s become a hallmark of the brand’s marketing efforts. This campaign was carried out in collaboration with the specialized design office TBWA \ DXD Design By Disruption. The visually compelling creative has launched on social and OOH, with TV, digital and social media running throughout Puerto Rico from this week throughout the remainder of the year. Adriana Cantero, Marketing Manager McDonald's Puerto Rico / Arcos Dorados highlights the disruptive nature of the design, noting, “In a category where products look similar, it is important to build up on the imagery that makes us an aspirational brand. This campaign is a good example of how we can leverage our unique assets (Golden Arches) to stand out from the competition.”

Advertising Agency:TBWA, San Juan, Puerto Rico
Executive Creative Director:Clarissa Biaggi, Chris Rowson
Associate Creative Director:Luis Romero Rubio
Senior Art Director:Gerardo Figueroa
Chief Executive Officer:Luzirene Mendoza
Account Director:Yarelis Pérez
Head Of Design:Chris Rowson
Senior Designer:Robyn Makinson
Motion Designer:Vivian Lee
Design Operations Manager:Simone Metzger
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