IKEA: The IKEA Love collection

March 18, 2020Filed under Integrated and House, Garden

For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The IKEA Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.

Advertising Agency:Ogilvy, Hong Kong
CCO:Reed Collins
Creative Director:Michele Salati
Art Director:Michele Salati
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