Greenpeace: After Asbestos

March 30, 2020Filed under Online and Public Interest, NGO

Turning a city’s toxic name into a symbol of biodiversity.

Earlier this year, the Canadian city of Asbestos asked the public for help to find a new name and Greenpeace Canada took them at their word. "After Asbestos" aims to persuade the city to change its name for one of the region's many endangered species, to quite literally put biodiversity on the map.

Advertising Agency:Rethink, Montréal, Canada
National Creative Direction:Chris Staples, Ian Grais
creative direction:Xavier Blais, Maxime Sauté
Art Direction:Edouard Coune
Copywriting:Raph Côté, Jon Mandell
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Account Services:Mélanie Châteauneuf
Editor:Stephen Parker
Digital Production:Todd Harrison
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