McDonald's: Open all-night

February 16, 2020Filed under Print and Food

Vietnam's night life continues to boom. However, people were not considering McDonald's as an option to satisfy their hunger pangs late at night, and instead they were opting to eat street food and at hawker food stalls. The problem was that deep in the Vietnamese psyche when we think late night meal, we think street food. So, we needed to remind the night owls that their favourite restaurant McDonald's is open all night. So, we created this print, poster and outdoor campaign using the iconic McDonald's arch cleverly and subtlety incorporated in the eyes of nocturnal creatures in Vietnam.

Advertising Agency:Leo Burnett, Colombo Sri Lanka Leo Burnett Vietnam
Chief Creative Officer:Ransley Burrows
Chief Executive Officer:Sanjay Chaudhari, Lukasz Roszczyc
Senior Creative Director:Athula Kathriarachchi
Creative Group Head:Malaka Samith
Art Director:Ajantha Kumara, Kit Huynh
Illustrator:Chathuranga Gamage
Account Executive:Falul Hallaj, Long Le
Executive Creative Director:Paolo Garcia
Creative Director:Chandu Rajapreyar
General Manager:Kate Bayona-Garcia
Final Artist:Quoc Nguyen
Account Director:Thuy Pham
General Manager Starcom:Vineeth Dhruvan
Media Planner:Ha Vu, An Ngoc Nguyen
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