When it comes to using mobile ordering to get fast food, Quebecers are behind the rest of Canada—it’s simply not one of their habits. So, McDonald’s wanted to promote its mobile ordering to show how easily a cell phone, via the My McD’s app, allows users to be two clicks away from picking up their favourite fast food. Using a trompe-l’oeil effect, we discover three first-person points of view where a Quarter Pounder, a McMuffin and a McCafé have never been both so real and so virtual at the same time.
Creative Directors:Anne-Claude Chénier, Barbara Jacques, Patrick Michaud, Alex Gadoua
Art Director:Alexandre Jutras