IKEA: Buy With Your Time

February 17, 2020Filed under Integrated, Mobile and Retail Services

IKEA superstores tend to be located far from city centers. So along with opening a second store in Dubai, we also gave families a bigger incentive to make trips to IKEA. We offered to convert the time they spent on the road into money, which they could use to buy IKEA products. Customers just had to show the cashier their Google Maps Timeline, which records all their past trips. The time shown on the road to IKEA was converted into money. The rate of conversion was determined using average income levels in the UAE.

Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
CCO:Juggi Ramakrishnan
Group Cd:Youssef Gadallah
Creative Team:Nicolas López and Fernando Montero.
Client Team Leader:Hadi Ballout.
Head Of Production:Amin Soltani
Junior Producer:Ann Vaas.
Account Director:Preeti Hothi
Account Manager:Alaa Nour
Creative Director:Karim Sherif
PR team:Saad Abu Touq, Saintana Saad.
Production House:Goldmine Films.
Executive Producer:Madhup Agarwal
Director Of Photography:Miraj Mohamed
Producer:Shaharbano Zaidi
Production Assistant:Sara Abdullah, Armela Atun, Mahesh Pottavathini
Administration & Accounts:Dona Vaas
Client:IKEA Al Futtaim
Gm Marketing:Carla Klumpenaar
Communication & Interior Design:Carla Klumpenaar
Regional Communication Manager:Amer Yaghi
Regional Digital Marketing Specialist:Noha Gheith
PR and Communications Specialist:Benita Chowdhury
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