Coca-Cola: Bottle Shape

February 18, 2020Filed under Outdoor and Non-alcoholic Drinks
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Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it.

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. 

In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

 

 

Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Officer Publicis Worldwide:Bruno Bertelli
Chief Creative Officer Publicis Italy:Cristiana Boccassini
CEE Executive Creative Director:Davide Boscacci
Associate Creative Director:Stefano Zanoni
Copywriter:Stefano Zanoni
Creative Supervisor:Roberto Ardigò
Art Director:Roberto Ardigò
CEE Regional Client Lead:Lorenza Montorfano
Client Service Director:Benedetta Virga
Group Account Director:Mirjana Slavkovic
Account Supervisor:Alberto De Simone
Art Buyer:Caterina Collesano
Postproduction:B612
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