American Red Cross: Give Blood to Give Time

February 13, 2020Filed under Film and Public Interest, NGO
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1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
BBDO Worldwide:David Lubars
BBDO New York:Greg Hahn
Creative Director:Roberto Danino, Carolyn Davis, Matthew Page
Art Director:Carolyn Davis
Copywriter:Matthew Page
Head Of Integrated Production:David Rolfe
VP Executive producer:Sofia Handler
Planning:Alex Britt
Svp Account Director:Valerie Sena
Account Director:Jimmy McNamara
Account Executive:Darcy McGuire
Production Company:Caviar
Director:Benjamin Mege
Director Of Photography:John Londono
Producer:Malcom Wax
Head Of Production:Casey Wooden
Editing:The Work
Editor:Anne Perri
Post:Mpc
Sound:HoneyMix
Music:Q Department
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