American Red Cross: Give Blood to Give Time

February 13, 2020Filed under Film and Public Interest, NGO

1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Advertising Agency:BBDO, New York, USA
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BBDO Worldwide:David Lubars
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