Alaska Milk Corporation: Lataphone

February 06, 2020Filed under Film and Food

It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. All it takes is a different point of view, held fiercely enough, to incite a Twitter brawl. It seems that the spirit of the age is resentment, fear and hate. “We…are taught to hate by the world around us,” says political commentator Sally Kohn, in a TED Talk. It’s in this climate that a truth rings stronger than ever: the world needs love. Love in the form of small kindnesses, that attempts to understand; love that dares to stand up to a hostile world. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” Produced by MullenLowe Philippines, this beautifully directed spot tells the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.

Advertising Agency:MullenLowe, Makati City, Philippines
Executive Creative Director:Abigail Aquino
Creative Lead:Mylo de Borja
Art Director:Chinny Basinag
Copywriter:Issa Villaverde
Director Of Brand Planning:Viboy Palillo
Client Services Director:Aimee Sarmiento
Deputy Business Unit Director:Melissa Jimenez
Account Director:Patricia Juat
Account Manager:Stephanie Velasco
Producer:Jenny Abad Santos
Film Director:Noel Manacsa
Executive Producer:Ruth Colacion
Musical Arranger:Arnold Buena
Audio Engineer:Rico Gonzales
Managing Director:Harvey Uong
Marketing Director OIC:Isa Lacson-Ruiz
Marketing Manager:Pocholo Perreras
Brand Manager:Maria Kassandra Tagle
Imc Manager:Cecile Jacela
Digital Marketing Manager:Kevin Czar Roque
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