Xbox: The Rough Guide

January 30, 2020Filed under Direct Marketing and Electronics, Technology

Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

Advertising Agency:McCann, London, United Kingdom
McCann London:Rob Doubal, Laurence Thomson
Executive Creative Director:Jamie Mietz, Sanjiv Mistry
Senior Creative:Jim Nilsson, Jacob Björdal, Juan Peirano, Hetu Negri
Director:Jim Nilsson, Jacob Björdal, Ben Twiston-Davies
Head Of Strategy:Karen Crum
Senior Planner:James Appleby
Head Of Art:Dan Howarth
Designer:Matthew Thomas, Angelika Juszczyk
Project Director:Clare Prager
Project Manager:Anna Curtis
Senior Project Manager:Hannah Graff
Managing Partner:Sailesh Jani
Senior Account Director:Nicole Robinson-Spaude
Account Director:Melanie Vickers
Account Manager:Anastasia Imam
Account Executive:Eloise Thompson
MD Craft EMEA:Sergio Lopez
Executive Producer:Kin-Man Ly
Head Of Studio:Ellis Faint
Producer:Alex Dougan, Jamie Cooper
Junior Producer:Aurelija Salickaite
Print Producer:Steve Tester
Production Company:Fire without Smoke
Post Production:Craft London
Publishing Company:Rough Guides
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