To celebrate diversity in its true sense Scandinavian Brand, RFSU, decided it was time for a big salutation to penises in all shapes and sizes. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.
Chief Creative:Sebastian Jensen
Art Director:Rikke Elverdam