RFSU: Saluting All Sizes

January 27, 2020Filed under Outdoor and Health, Beauty

To celebrate diversity in its true sense Scandinavian Brand, RFSU, decided it was time for a big salutation to penises in all shapes and sizes. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.

Advertising Agency:Saatchi & Saatchi, Copenhagen, Denmark
Chief Creative:Sebastian Jensen
Creative:Peter Conlan
Art Director:Rikke Elverdam
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