Imaginarium is a store that offers creative gifts, products with unique and fun design. To sell these minibags, we thought in objects that fit, but probably no one would carry inside the bags. The idea was to work with the unusual, which is what Imaginarium has in its essence, to show the size of the minibags in a fun and very unusual way.
Creative Vp:Maurício Cavalcanti
Creative Director:Cássio Guiot, Cacá Passos, Min Park
Art Director:Taisa Lira, Cacá Passos
Copywriter:Karina Schubert, Cássio Guiot
Photographer:Julia Von Zeidler