Charity organization Nochlezhka: The floor plan of homeless

January 16, 2020Filed under Outdoor, Print and Public Interest, NGO
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Forced life on the street - the most burning social problem in Russia, and specifically, the city of St. Petersburg. This campaign for charity organization Nochlezhka is designed to draw attention to it and uses familiar to every St. Petersburg citizen images of typical courtyards-wells.

Advertising Agency:Kollegi, Russia
Creative Director:Vyacheslav Nabokov
Art Director:Pavel Alekseev
Graphic Designer:Stanislav Stankovskiy
Account Director:Artem Bakhtin, Oksana Puzikova
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