C Positive: Nursery Signs

January 08, 2020Filed under Film and Health, Beauty, Pharmaceutical

Nursery signs, animated nursery rhymes rewritten to raise awareness among parents and kids to learn & detect the early signs of childhood cancer. Highlighting the symptoms in a friendly and non-threatening way to take away the fear and soften this overwhelming subject. We used this friendly tool to open a dialogue between families, because “Early detection, is the best prevention”. Re-imagining nursery rhymes as a new language and normalizing conversation about child cancer.

Advertising Agency:Saatchi & Saatchi, Dubai, United Arab Emirates
Production House:Graph Studio
Audio House:MKNK Productions
Animation Studio:Moog Studio
CCO:Komal Bedi Sohal
Art Director:Alan Hong, Daniel Zacatenco, Dennis Silveira
Designer:Namita Nair
Copywriter:Nazmi Ahmad, Poroma Pant
Illustrator:Rogelio Gonzalez
Film Director:Derrik Yaw
Producer:Derrik Yaw
Music Composer:Clinton Liew
Sound Engineer:Johnston Wang
Vocalist:Alexandria Ng, Natalie Ng
Post Production:Gurafu Post
Film Editor & Online Artist:Syahir Khuzaimi
Creative Producer:Nicholas Lai
Animation Director:Mchenn Lim
Animator Art Director:KK Lai
Technical Director:Cheng Jiun Hao
3d-Modelling:Xavier Ou
Animator:Lee Chun Hoe
Client Service:Sultan Khan
Special Thanks:Raja Ririzkallah, Samer Zouehid, Aditi Joshi
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