WWF: Save Classic Blue

December 19, 2019Filed under Outdoor, Print and Public Interest, NGO
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The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

Advertising Agency:White Rabbit, Budapest, Hungary
Chief Creative Officer:István Bracsok, Levente Kovács
Creative Director:André Felix, Luis Paulo Gatti
Associate Creative Director:Andre Nunes Bueno
Senior Art Director:Marcos Mendes Tanaka
Art Director:Kauê Barbosa
Junior Art Director:Pedro Perevalo
Copywriter:Levente Kovács, Michael Mrakovcic, Adam Lenart
Photographer:Wade Tregaskis
Client Service Director:Levente Balint
Account Director:Beata Stumpf
Senior Account Manager:Lilla Katona
Head Of Communications:Csaba Klacsan
WWF:Csaba Klacsan
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