WWF: Save Classic Blue

December 19, 2019Filed under Outdoor, Print and Public Interest, NGO

The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

Advertising Agency:White Rabbit, Budapest, Hungary
Chief Creative Officer:István Bracsok, Levente Kovács
Creative Director:André Felix, Luis Paulo Gatti
Associate Creative Director:Andre Nunes Bueno
Senior Art Director:Marcos Mendes Tanaka
Art Director:Kauê Barbosa
Junior Art Director:Pedro Perevalo
Copywriter:Levente Kovács, Michael Mrakovcic, Adam Lenart
Photographer:Wade Tregaskis
Client Service Director:Levente Balint
Account Director:Beata Stumpf
Senior Account Manager:Lilla Katona
Head Of Communications:Csaba Klacsan
WWF:Csaba Klacsan
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